The Western Alliance is proud to announce CPIA designation courses will be available via webinar format beginning in January 2024 at  


Check our calendar of events for course informatioin.  

Registrations will be open soon!

CPIA - Certified Professional Insurance Agent

Empowering Insurance Professionals into the Future

The CPIA designation is first-of-its-kind, hands-on, how-to training. To earn the CPIA designation candidates are required to participate in a series of three, one-day seminars THE BEST PART IS NO EXAMS!
Completion is due three years from the first course.

These seminars are designed to enhance the ability of producers, sales support staff, and company personnel to efficiently create and distribute effective insurance programs. Participants leave with ideas that will produce sales results immediately.

While not a requirement, it is recommended that courses are taken in order.E&O Discounts apply for Utica National Policy Holders.

Each of the 3 courses are approved for 7 CE in
AZ | CA | ID | MT | NM | NV | OR | WA

Course Modules

Position for Success

Implement for Success

Sustain Success

During this workshop, participants focus on internal and external factors affecting
the creation of effective business development goals.

Factors discussed include:

current state of the insurance                 marketplace

competitive pressures

insurance carrier underwriting criteria

consumer expectations.

During this workshop, participants learn:

specific tools for analyzing consumer needs

how to utilize risk identification techniques to gather pertinent prospect

skills necessary to assimilate information gathered into customized coverage recommendations

how to prepare a complete submission

tips for preparing and presenting a comprehensive insurance proposal

This workshop focuses on fulfilling the implied promises contained in the insuring agreement.

Participants will:

review methods of providing evidence of insurance coverage

discuss policies and procedures for controlling errors and omissions including policy review and delivery, endorsements, claims-processing, and handling of client complaints

learn how to calculate the lifetime value of a client and techniques for generating referrals.

CPIA Update Requirement

The Certified Professional Insurance Agent designation stands for professionalism, commitment to professional training and results, and technical knowledge. To maintain the right
to use the CPIA designation, designees must complete an update on an annual basis * or maintain a Ruby, Sapphire or Diamond level membership with the CPIA Program.

* CPIA 1, CPIA 2, CPIA 3, Special Topics:

An Agent’s Guide to Understanding and Mitigating Cyber Exposures

Disaster and Continuity Planning for Business and Families

An E&O Loss Control Program for Agencies

The Hartford has pulled the plug on writing new homeowners policies in California. It joins State Farm, Farmers, USAA and other insurers in bolting from the state’s homeowners market.

The decision was announced with very little notice to consumers. A company spokesperson said The Hartford will not be offering new policies in California starting on February 1st.

“The homeowners’ insurance environment in California has unique challenges that have required us to reconsider the viability of writing new homeowners’ business in the state,”the person said. “Based on these challenges and our analysis of the trends, we have decided to stop offering new homeowners policies starting Feb. 1, 2024.

To be fair, unlike State Farm and Farmers, The Hartford doesn’t have that many insureds in California and has less that 1% of the homeowners market share.

As for existing policies, the company said it will continue to renew them but with a keen eye on underwriting guidelines.

And like State Farm, Farmers and the other companies leaving the California homeowners market, The Hartford will still be writing policies for its other products including personal auto and business insurance.

The company’s decision to leave the market comes in spite of California Insurance Commissioner Ricardo Lara’s push to stop the insurer exodus and get companies to return. Supporters are calling his Sustainability Insurance Strategy as the most important insurance reform since Proposition 103 in 1988.

Many insurance associations like the PIA are watching Lara’s plan with a hopeful but wary eye. So is The Hartford.

“We do not enter into this decision lightly, and we appreciate and support efforts like Commissioner Lara’s Sustainability Insurance Strategy to help bring stability to the market,” The Hartford spokesperson said.

The homeowners pull back does not affect The Hartford’s other existing products in California, including business insurance and personal auto insurance.

Source link: Insurance Business America —