The Western Alliance is proud to announce CPIA designation courses will be available via webinar format beginning in January 2024 at  


Check our calendar of events for course informatioin.  

Registrations will be open soon!

CPIA - Certified Professional Insurance Agent

Empowering Insurance Professionals into the Future

The CPIA designation is first-of-its-kind, hands-on, how-to training. To earn the CPIA designation candidates are required to participate in a series of three, one-day seminars THE BEST PART IS NO EXAMS!
Completion is due three years from the first course.

These seminars are designed to enhance the ability of producers, sales support staff, and company personnel to efficiently create and distribute effective insurance programs. Participants leave with ideas that will produce sales results immediately.

While not a requirement, it is recommended that courses are taken in order.E&O Discounts apply for Utica National Policy Holders.

Each of the 3 courses are approved for 7 CE in
AZ | CA | ID | MT | NM | NV | OR | WA

Course Modules

Position for Success

Implement for Success

Sustain Success

During this workshop, participants focus on internal and external factors affecting
the creation of effective business development goals.

Factors discussed include:

current state of the insurance                 marketplace

competitive pressures

insurance carrier underwriting criteria

consumer expectations.

During this workshop, participants learn:

specific tools for analyzing consumer needs

how to utilize risk identification techniques to gather pertinent prospect

skills necessary to assimilate information gathered into customized coverage recommendations

how to prepare a complete submission

tips for preparing and presenting a comprehensive insurance proposal

This workshop focuses on fulfilling the implied promises contained in the insuring agreement.

Participants will:

review methods of providing evidence of insurance coverage

discuss policies and procedures for controlling errors and omissions including policy review and delivery, endorsements, claims-processing, and handling of client complaints

learn how to calculate the lifetime value of a client and techniques for generating referrals.

CPIA Update Requirement

The Certified Professional Insurance Agent designation stands for professionalism, commitment to professional training and results, and technical knowledge. To maintain the right
to use the CPIA designation, designees must complete an update on an annual basis * or maintain a Ruby, Sapphire or Diamond level membership with the CPIA Program.

* CPIA 1, CPIA 2, CPIA 3, Special Topics:

An Agent’s Guide to Understanding and Mitigating Cyber Exposures

Disaster and Continuity Planning for Business and Families

An E&O Loss Control Program for Agencies

Ever think about going to a Super Bowl game? Sounds like a great time, especially when considering this year’s game is in Las Vegas. Make it a weekend event. Arrive Friday night, party a bit.

Party all day and all night Saturday in Sin City’s best gambling houses and hotels. Then, hopefully, not too hung over, catch the game Sunday afternoon, and fly home.

Many of the thousands of people who’ll be attending the game have plunked down money for their tickets. Prices will rise and prices will fall between now and game time but the reality of those prices are this, those plunking down cash to head to the game are mostly much better off financially than the average person.

As this is being written, the least expensive single ticket for Superbowl LVIII is for the nosebleed section, the upper corner of section 345, row 10. 

It’s going for $6,885. And that’s without adding in all the annoying fees, taxes and crap that is usually attached to sporting and entertainment events.

The lowest price from StubHub is a pretty good value, and it’s also a nosebleed section seat and is going for $6,922. Ticketmaster’s lowest price is currently $9,100.

If money is no object, and you want to be on the 50-yard line in Section C112, row 18, you can grab a seat for a mere $31,000. And maybe you’ll wow all your friends and get on TV.

Dress in some sort of weird costume and you just might.

Suite level seats run about $49,639 per ticket and you have to buy at least six of them or you can’t buy one at all. If money is no object, the total price to wow those close friends, or family, will be $297,834.

And that’s before all those annoying fees and taxes.

Since Kansas City and San Francisco are the two teams vying for the NFL championship trophy, and Kansas City player, Travis Kelce is in love with music superstar, Taylor Swift, no doubt, those of us forced to see this from home will be seeing lots of shots of her when he makes a great play or two during the game.

We mention Swift because her concert ticket prices are very, very high and go up to $500 or more. At this point, you could buy a lot of tickets to one of her concerts for the price of just one Superbowl seat.

And noting that most Superbowl games are super bores, one of her concerts might be a bit more exciting and a better entertainment choice.

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