The Western Alliance is proud to announce CPIA designation courses will be available via webinar format beginning in January 2024 at  


Check our calendar of events for course informatioin.  

Registrations will be open soon!

CPIA - Certified Professional Insurance Agent

Empowering Insurance Professionals into the Future

The CPIA designation is first-of-its-kind, hands-on, how-to training. To earn the CPIA designation candidates are required to participate in a series of three, one-day seminars THE BEST PART IS NO EXAMS!
Completion is due three years from the first course.

These seminars are designed to enhance the ability of producers, sales support staff, and company personnel to efficiently create and distribute effective insurance programs. Participants leave with ideas that will produce sales results immediately.

While not a requirement, it is recommended that courses are taken in order.E&O Discounts apply for Utica National Policy Holders.

Each of the 3 courses are approved for 7 CE in
AZ | CA | ID | MT | NM | NV | OR | WA

Course Modules

Position for Success

Implement for Success

Sustain Success

During this workshop, participants focus on internal and external factors affecting
the creation of effective business development goals.

Factors discussed include:

current state of the insurance                 marketplace

competitive pressures

insurance carrier underwriting criteria

consumer expectations.

During this workshop, participants learn:

specific tools for analyzing consumer needs

how to utilize risk identification techniques to gather pertinent prospect

skills necessary to assimilate information gathered into customized coverage recommendations

how to prepare a complete submission

tips for preparing and presenting a comprehensive insurance proposal

This workshop focuses on fulfilling the implied promises contained in the insuring agreement.

Participants will:

review methods of providing evidence of insurance coverage

discuss policies and procedures for controlling errors and omissions including policy review and delivery, endorsements, claims-processing, and handling of client complaints

learn how to calculate the lifetime value of a client and techniques for generating referrals.

CPIA Update Requirement

The Certified Professional Insurance Agent designation stands for professionalism, commitment to professional training and results, and technical knowledge. To maintain the right
to use the CPIA designation, designees must complete an update on an annual basis * or maintain a Ruby, Sapphire or Diamond level membership with the CPIA Program.

* CPIA 1, CPIA 2, CPIA 3, Special Topics:

An Agent’s Guide to Understanding and Mitigating Cyber Exposures

Disaster and Continuity Planning for Business and Families

An E&O Loss Control Program for Agencies

S&P Global says homeowners insurance rates rose an average of 11.3% in 2023. In 25 states those rates went up at least 10%. Rates in Texas had the highest increases averaging 23.3%. Second highest was 20.3% in Utah.

The PIA Western Alliance state of Oregon, Texas, Arizona, Oklahoma and Colorado all saw double-digit increases in 2022 and 2023.

The lowest rate jumps were seen in Hawaii at 1.8%.

Around the country, the cumulative growth rates for home insurance premiums was 18.2% from 2022 to 2023. And when looking at the last five years — 2018 to 2023 — rates jumped a staggering average of 33.8%.

Insurify says the average homeowner paid $2,377 for their insurance in 2023. The company thinks rates will go up an average of 6% this year.

The National Association of Insurance Commissioners (NAIC) took a look at homeowners insurance and tabulated which companies are doing the most business. Here is the list:

1. State Farm

Direct written premiums: $27,037,940,172

Market share: 17.79%

2. Allstate

Direct written premiums: $13,551,256,390

Market share: 8.92%

3. Liberty Mutual

Direct written premiums: $10,476,330,091

Market share: 6.89%


Direct written premiums: $10,346,045,233

Market share: 6.81%

5. Farmers Insurance

Direct written premiums: $8,981,109,577

Market share: 5.91%

6. Travelers

Direct written premiums: $7,569,914,243

Market share: 4.98%

7. American Family Insurance

Direct written premiums: $7,009,999,632

Market share: 4.61%

8. Nationwide

Direct written premiums: $4,077,262,120

Market share: 2.68%

9. Chubb

Direct written premiums: $3,891,675,567

Market share: 2.56%

10. Citizens Property Insurance Corporation

Direct written premiums: $3,208,944,568

Market share: 2.11%

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