The Western Alliance is proud to announce CPIA designation courses will be available via webinar format beginning in January 2024 at  


Check our calendar of events for course informatioin.  

Registrations will be open soon!

CPIA - Certified Professional Insurance Agent

Empowering Insurance Professionals into the Future

The CPIA designation is first-of-its-kind, hands-on, how-to training. To earn the CPIA designation candidates are required to participate in a series of three, one-day seminars THE BEST PART IS NO EXAMS!
Completion is due three years from the first course.

These seminars are designed to enhance the ability of producers, sales support staff, and company personnel to efficiently create and distribute effective insurance programs. Participants leave with ideas that will produce sales results immediately.

While not a requirement, it is recommended that courses are taken in order.E&O Discounts apply for Utica National Policy Holders.

Each of the 3 courses are approved for 7 CE in
AZ | CA | ID | MT | NM | NV | OR | WA

Course Modules

Position for Success

Implement for Success

Sustain Success

During this workshop, participants focus on internal and external factors affecting
the creation of effective business development goals.

Factors discussed include:

current state of the insurance                 marketplace

competitive pressures

insurance carrier underwriting criteria

consumer expectations.

During this workshop, participants learn:

specific tools for analyzing consumer needs

how to utilize risk identification techniques to gather pertinent prospect

skills necessary to assimilate information gathered into customized coverage recommendations

how to prepare a complete submission

tips for preparing and presenting a comprehensive insurance proposal

This workshop focuses on fulfilling the implied promises contained in the insuring agreement.

Participants will:

review methods of providing evidence of insurance coverage

discuss policies and procedures for controlling errors and omissions including policy review and delivery, endorsements, claims-processing, and handling of client complaints

learn how to calculate the lifetime value of a client and techniques for generating referrals.

CPIA Update Requirement

The Certified Professional Insurance Agent designation stands for professionalism, commitment to professional training and results, and technical knowledge. To maintain the right
to use the CPIA designation, designees must complete an update on an annual basis * or maintain a Ruby, Sapphire or Diamond level membership with the CPIA Program.

* CPIA 1, CPIA 2, CPIA 3, Special Topics:

An Agent’s Guide to Understanding and Mitigating Cyber Exposures

Disaster and Continuity Planning for Business and Families

An E&O Loss Control Program for Agencies

MarketScout tracks property and casualty insurance rates. The first quarter of 2023 say rates jump 5%. Transportation was the only group — when breaking things down from line to line — that saw a quarter-over-quarter increase.

For commercial auto, there was a 7.3% rise in the 4th quarter of 2022 and in the 1st quarter of 2023, rates rose 8%. That’s good news for commercial auto insurance writers.

The National Association of Insurance Commissioners (NAIC) recently released figures on the top-10 writers of commercial auto in the U.S. Topping the list — says S&P Global Market Intelligence — is Progressive. It reports that at the start of 2023, Progressive and its subsidiaries got approval for 17 rate hikes in 15 states. 

That led to an increase for Progressive’s coffers of about $68.1 million. AIG and its subsidiaries picked up six increases for about $15.3 million.

Here is how the NAIC rates the top commercial auto insurers based on its figures:

1. Progressive

Direct written premium: $9,267,311,458

Market share: 15.53%

2. Travelers

Direct written premium: $3,138,587,082

Market share: 5.26%

3. Liberty Mutual

Direct written premium: $2,347,037,179

Market share: 3.39%

4. Old Republic

Direct written premium: $2,249,262,747

Market share: 3.77%

5. Zurich

Direct written premium: $1,769,426,871

Market share: 2.97%

6. Berkshire Hathaway

Direct written premium: $1,709,014,746

Market share: 2.86%

7. Nationwide

Direct written premium: $1,642,005,521

Market share: 2.75%

8. Auto-Owners

Direct written premium: $1,601,751,911

Market share: 2.68%

9. Allstate

Direct written premium: 1,293,789,821

Market share: 2.17%

10. Chubb

Direct written premium: $1,289,311,098

Market share: 2.16%

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