The Western Alliance is proud to announce CPIA designation courses will be available via webinar format beginning in January 2024 at  


Check our calendar of events for course informatioin.  

Registrations will be open soon!

CPIA - Certified Professional Insurance Agent

Empowering Insurance Professionals into the Future

The CPIA designation is first-of-its-kind, hands-on, how-to training. To earn the CPIA designation candidates are required to participate in a series of three, one-day seminars THE BEST PART IS NO EXAMS!
Completion is due three years from the first course.

These seminars are designed to enhance the ability of producers, sales support staff, and company personnel to efficiently create and distribute effective insurance programs. Participants leave with ideas that will produce sales results immediately.

While not a requirement, it is recommended that courses are taken in order.E&O Discounts apply for Utica National Policy Holders.

Each of the 3 courses are approved for 7 CE in
AZ | CA | ID | MT | NM | NV | OR | WA

Course Modules

Position for Success

Implement for Success

Sustain Success

During this workshop, participants focus on internal and external factors affecting
the creation of effective business development goals.

Factors discussed include:

current state of the insurance                 marketplace

competitive pressures

insurance carrier underwriting criteria

consumer expectations.

During this workshop, participants learn:

specific tools for analyzing consumer needs

how to utilize risk identification techniques to gather pertinent prospect

skills necessary to assimilate information gathered into customized coverage recommendations

how to prepare a complete submission

tips for preparing and presenting a comprehensive insurance proposal

This workshop focuses on fulfilling the implied promises contained in the insuring agreement.

Participants will:

review methods of providing evidence of insurance coverage

discuss policies and procedures for controlling errors and omissions including policy review and delivery, endorsements, claims-processing, and handling of client complaints

learn how to calculate the lifetime value of a client and techniques for generating referrals.

CPIA Update Requirement

The Certified Professional Insurance Agent designation stands for professionalism, commitment to professional training and results, and technical knowledge. To maintain the right
to use the CPIA designation, designees must complete an update on an annual basis * or maintain a Ruby, Sapphire or Diamond level membership with the CPIA Program.

* CPIA 1, CPIA 2, CPIA 3, Special Topics:

An Agent’s Guide to Understanding and Mitigating Cyber Exposures

Disaster and Continuity Planning for Business and Families

An E&O Loss Control Program for Agencies

Every year the insurance software provider, Insurity does a survey of which property and casualty insurers are the most trusted by consumers. The survey found the most trusted to be State Farm, Progressive and GEICO.

  • State Farm — 21%
  • Progressive — 17%
  • GEICO — 16%

The company says trust is the “cornerstone” of the relationship between carriers and policyholders and it’s very, very important for carriers to be trusted by consumers. This is especially important in today’s highly competitive market.

Insurity chief insurance officer, Sylvester Mathis said consumers that trust their provider tend to stay with that provider.

“In today’s digital age, where information and consumer feedback are rapidly shared, a single breach of trust can have far-reaching consequences,” Mathis said. “Consumers today are more informed and have higher expectations, and they value transparency, responsiveness, and reliability in their interactions with carriers. Being deemed trustworthy signifies a carrier’s commitment to meeting these expectations, ensuring the security and privacy of customer data, and delivering on promises made.”

He also noted that just because State Farm is the most trusted brand, it isn’t immune from issues that make it less trusted. Mathis points out that State Farm suffered from huge underwriting losses in 2023 and both State Farm and Allstate were sharply criticized in the last few months for raising rates.

Source link: Insurance Business America —