The Western Alliance is proud to announce CPIA designation courses will be available via webinar format beginning in January 2024 at  


Check our calendar of events for course informatioin.  

Registrations will be open soon!

CPIA - Certified Professional Insurance Agent

Empowering Insurance Professionals into the Future

The CPIA designation is first-of-its-kind, hands-on, how-to training. To earn the CPIA designation candidates are required to participate in a series of three, one-day seminars THE BEST PART IS NO EXAMS!
Completion is due three years from the first course.

These seminars are designed to enhance the ability of producers, sales support staff, and company personnel to efficiently create and distribute effective insurance programs. Participants leave with ideas that will produce sales results immediately.

While not a requirement, it is recommended that courses are taken in order.E&O Discounts apply for Utica National Policy Holders.

Each of the 3 courses are approved for 7 CE in
AZ | CA | ID | MT | NM | NV | OR | WA

Course Modules

Position for Success

Implement for Success

Sustain Success

During this workshop, participants focus on internal and external factors affecting
the creation of effective business development goals.

Factors discussed include:

current state of the insurance                 marketplace

competitive pressures

insurance carrier underwriting criteria

consumer expectations.

During this workshop, participants learn:

specific tools for analyzing consumer needs

how to utilize risk identification techniques to gather pertinent prospect

skills necessary to assimilate information gathered into customized coverage recommendations

how to prepare a complete submission

tips for preparing and presenting a comprehensive insurance proposal

This workshop focuses on fulfilling the implied promises contained in the insuring agreement.

Participants will:

review methods of providing evidence of insurance coverage

discuss policies and procedures for controlling errors and omissions including policy review and delivery, endorsements, claims-processing, and handling of client complaints

learn how to calculate the lifetime value of a client and techniques for generating referrals.

CPIA Update Requirement

The Certified Professional Insurance Agent designation stands for professionalism, commitment to professional training and results, and technical knowledge. To maintain the right
to use the CPIA designation, designees must complete an update on an annual basis * or maintain a Ruby, Sapphire or Diamond level membership with the CPIA Program.

* CPIA 1, CPIA 2, CPIA 3, Special Topics:

An Agent’s Guide to Understanding and Mitigating Cyber Exposures

Disaster and Continuity Planning for Business and Families

An E&O Loss Control Program for Agencies

A report from AM Best shows credit ratings downgraded for many property and casualty personal lines insurers. The downgrades in the first half of 2023 totaled 21. That’s more more than double the 10 downgraded in the first half of 2022.

Commercial insurers didn’t fare much better. Ten of them saw downgrades and so did one reinsurer. The sum total for all lines in the first half of 2023 is 32. That compares to 18 in last year’s first half year.

Property and casualty downgrades were 9.1% of AM Best’s ratings decisions in the first half. Last year those downgrades totaled 5.2%.

By the way, personal auto insurers had 11 of the 21 personal lines downgrades. The return to underwriting profitability is unlikely according to AM Best and that’s one reason for the large number.

Another reason is weather-driven catastrophes.

Commercial lines accounted for five of the 10 downgrades in that category. Social inflation is the main reason.

All total, 38.7% of the downgrades were from declining operating results. Balance sheets that are weakened accounted for 22.6% of the downgrades.

The number placed under review in the first half of 2023 is more than double 2022 and accounts for 6.3% of the actions taken by AM Best so far this year.

Here are the totals:

Personal lines — 2023

Upgrades: 8

Downgrades: 21

Personal lines — 2022

Upgrades: 9

Downgrades: 10

Commercial lines — 2023

Upgrades: 13

Downgrades: 10

Commercial lines — 2022

Upgrades: 10

Downgrades: 7

Reinsurance — 2023

Upgrades: 1

Downgrades: 1

Reinsurance — 2022

Upgrades: 1

Downgrades: 0

Total — 2023

Upgrades: 22

Downgrades: 32

Total — 2022

Upgrades: 19

Downgrades: 18

Source link: Carrier Management —