Searching for Insurance — Google Statistics

Insurance searches on Google hit an all-time high in 2025. This according to Suren Pillai, the founder of Insurance SEO & SEM. His firm searched Google data banks and found hits relating to auto insurance, home insurance, business insurance, health insurance and life insurance “surged.”

"While AI tools are increasingly used for research and summarization, this data suggests they could be complementary and co-exist with SEO," Pillai said. “With the top insurance keywords hitting record search levels, organic visibility on Google directly translates to customer acquisition opportunities.”

Looking at the different categories starting with business insurance:

• Searches for business insurance had the biggest increase year-over-year
• 2025’s searches rose 89% over 2024’s
• New York had the most business insurance searches
• The peak searches were July 13 to 19, 2025 after the catastrophic floods in Texas
• The peak score of 100 is 2.8 times higher than the previous record of 36 in 2024

Homeowners insurance:

• Searches rose 45% in 2025 compared to 2024
• Florida had the most homeowners insurance searches
• Texas was second

Auto insurance:

• Auto insurance searches rose 38% in 2025 compared to 2024
• Georgia has the most searches
• Searches peaked the of July 13-19 following the devastating Texas floods
• The 2025 peak score of 100 is 2.3 times higher than the previous high of 46 in 2021

Health insurance:

• Searches rose 25% in 2025 compared to 2024
• New York had the most health insurance searches
• November was the highest search month because of open-enrollment

Insurance SEO & SEM’s report said the good news for the insurance industry is how traditional search engine optimization is generating record highs. Those searching do not tend to be doing so casually. They are seeking coverage, and sometimes urgently.

AI searches is providing conversational answers to the questions of those doing a query.

Source link: PropertyCasualty360.com — https://bit.ly/4rAEVwm