Social Media, the Insurance Industry & Claims

The insurance industry finds social media outlets like Facebook, Instagram and TikTok to be fertile ground for finding reasons to dispute, or even reject, a claim. That effort has ended up with an average of $9,800 savings per claim.

Or so says The Texas Law Dog. It’s an injury law firm.

Texas Law Dog looked at 57 insurance companies, and over 450 court documents, and found 68% of those firms have a dedicated social claims review unit. When it comes to auto and health risk assessments, those firms now use AI-based digital behavior scoring.

Most of the content flags came from Instagram. That outlet had 25% of them, Facebook saw 18% and TikTok sat at 13%.

Source link: Business Insurance — https://bit.ly/3RziXtq