Top Brands — Allianz the Top Insurance Brand

Every year Interbrand publishes a ranking of the world’s best, and most valuable, brands. The insurer, Allianz has moved into the top-30 most valuable brands. It was number 31 last year.

This year Allianz is ranked 29th.

Allianz has been the best and most valuable insurance brand for six years. It employs 157,000 workers and insures over 125 million people. Alliance is valued at $23.5 billion. That’s up from $20.85 billion in 2023.

Part of the strength of the brand is its reputation for treating its employees very, very well. In the 2024 Fortune 100 Best Companies to Work for in Europe list, Allianz is ranked 7th.

Serge Raffard is the managing director of Allianz UK’s personal lines business. He said Allianz is thrilled with the accolades afforded it by these two lists.

“This has been an exciting year for us with the introduction of the Allianz brand to the UK personal lines market, and all the positive buzz and profile around the renamed Allianz Stadium at Twickenham,” Raffard said. “Launching home and motor insurance for UK consumers is a big step in our long-term strategy and I’m proud this has contributed to the growth in Allianz’s global brand value.”

The only other insurer in the 2023 Best Global Brands list is France’s AXA. It is ranked 48th.

Here’s the top-10 brands in the world:

1. Apple

2. Microsoft

3. Amazon

4. Google

5. Samsung

6. Toyota

7. Coca-Cola

8. Mercedes- Benz

9. McDonald's

10. BMW

The entire list here: Find all the brands here: https://interbrand.com/best-global-brands/

Source link: Insurance Business America — https://bit.ly/3UF9t1Y